GROVE WINS MAGNA AWARD
2010 Magna Society Award-Winning
Audi of America
identifies its Top 10% of performing dealerships by awarding the Audi
Magna Award each year. Audi Willow Grove earned the 2010 Magna
Society recognition chosen for "providing superlative customer service
while achieving strong overall
business performance." Audi reiterated that it established the Magna
Society to recognize U.S. dealerships that stand out as the "best of the
2010, a year that saw the brand and its
retail partners post record sales results. To qualify, Audi explains
that dealerships can't just meet or exceed sales targets. They must also
demonstrate they are maintaining a solid financial foundation, merit
high customer satisfaction scores and show their facilities and staff
represent the progressive Audi culture.
"Audi and its dealer partners are building on record
sales results by further enhancing the overall experience customers
have with our brand," noted Mark Del Rosso, Audi's chief operating
officer "To sustain that momentum, it's essential to deliver a solid
business model and a consumer-oriented culture. These Magna Society
dealerships have done exactly that," Del Rosso added.
Officials went on to stress the annual Magna Society awards fit with
long-range plans established by Audi and its franchise partners to make
Audi facilities more exclusive.
The number of
dealership locations exclusively selling Audi models is expected to
increase by the end of 2011 to 151 in the U.S. from 15 exclusive
rooftops operating in 1999. Between 2008 and 2010, the company
highlighted that Audi dealers completed $170.8 million in facility
improvements. Management added another $35.75 million of new or improved
facilities (not including land and personnel costs) are scheduled to
come online in 2011. By the end of this year, nameplate officials
believe 96 percent of Audi sales in the U.S. are expected to come from
exclusive or brand-dedicated facilities.
pointed out an Audi exclusive location sells only Audi models, and a
brand-dedicated facility sells only Audi cars and SUVs but is adjacent
to other franchises.
Congratulations to Don Rosen,
Ian Jeffery and all of the staff at Audi Willow Grove on another